Serena Polh is a makeup artist specializing in fashion, music, and celebrity beauty, with a deep belief in the power of image as a form of communication and self-expression.
Born in northeastern Italy, in a border city shaped by cultural crossovers and diverse identities, Serena developed early on a strong sensitivity toward people and faces. Growing up surrounded by different aesthetics taught her that beauty is never one-dimensional. This awareness still guides her approach today.
Driven by a passion for visual arts, she left her hometown at eighteen to pursue her studies, graduating in disciplines such as art history, psychology of perception, and fashion. This academic background gave her a strong understanding of the relationship between image, emotion, and visual language, forming the conceptual foundation of her creative practice.
After moving to Milan, she completed her professional training as a makeup artist, studying corrective makeup, theatrical makeup, and special effects before specializing in beauty. Her work is defined by technical precision, a breadth of skills and a natural ability to navigate complex creative environments.
Known for her empathetic approach, Serena creates an atmosphere of trust and comfort on set, allowing subjects to feel confident and fully themselves. Her collaborative mindset and attention to details contribute to smooth, cohesive creative processes across teams and productions.
Throughout her career, she has collaborated with artists and professionals in the fashion and music industries, working on beauty brand projects, editorials for Vogue Portugal and Vanity Fair, fashion shows in Europe and China, music videos, and major productions. Among these, the Sanremo Music Festival stands out, where she created beauty looks for artists in collaboration with Sephora, as well as international fashion campaigns and high-visibility events.
Serena Polh è una makeup artist specializzata in moda, musica e bellezza per celebrity, con una profonda convinzione nel potere dell’immagine come forma di comunicazione e auto-espressione.
Nata nel nord-est dell’Italia, in una città di confine segnata da incroci culturali e identità diverse, Serena ha sviluppato fin da giovane una forte sensibilità verso le persone e i volti. Crescere immersa in estetiche così variegate le ha insegnato che la bellezza non è mai unidimensionale. Questa consapevolezza guida ancora oggi il suo approccio creativo.
Spinta dalla passione per le arti visive, ha lasciato la sua città natale a diciotto anni per proseguire gli studi, laureandosi in discipline come storia dell’arte, psicologia della percezione e fashion. Questo percorso accademico le ha fornito una solida comprensione del rapporto tra immagine, emozione e linguaggio visivo, fondamento concettuale della sua pratica creativa.
Dopo essersi trasferita a Milano, ha completato la formazione professionale come makeup artist, approfondendo trucco correttivo, teatrale e special effects, prima di specializzarsi in beauty. Il suo lavoro si distingue per precisione tecnica, ampiezza di competenze e naturale capacità di muoversi con sicurezza in ambienti creativi complessi.
Riconosciuta per il suo approccio empatico, Serena crea sul set un’atmosfera di fiducia e comfort, permettendo ai soggetti di sentirsi sicuri e autentici. La sua attitudine collaborativa e l’attenzione al dettaglio garantiscono processi creativi fluidi e coesi in ogni produzione.
Nel corso della carriera ha collaborato con artisti e professionisti dei settori moda e musica, lavorando a progetti per brand beauty, editoriali su Vogue Portugal e Vanity Fair, fashion show in Europa e Cina, videoclip e grandi produzioni. Tra questi, spicca il Festival di Sanremo, dove ha creato look di bellezza per gli artisti in collaborazione con Sephora, oltre a campagne internazionali e eventi di grande visibilità.
PUBLICATIONS
10/2025 – Latest Mag- Beautalism
04/2025 – Vanity Fair – BigMama (digital cover)
03/2025 – Star System – Intervista a Serena Polh
02/2025 – Numero Netherlands – Sagoma
12/2024 – F – Veronica Yoko Plebani
12/2024 – Vanity Fair – Stefano de Martino
01/2024 – Shoen switzerland- Shades of woman
04/2023 – Skin magazine – The black&white issue (cover)
10/2023 – Latest Mag – Ballroom
08/2023- Skin Magazine – digital cover
07/2023- Flewid – “Rainbow Vortex” (cover)
06/2023- Cosmopolitan – BigMama (digital cover)
07/2022 – Vanity Fair Italia- “Fedez, Mara e Tananai: l’ estate della vita” (cover)
12/2021 – Collectible dry – “Ryan youth is the breaking point” (cover)
06/2021 – Toh! Magazine- CmqMartina (cover)
05/2021 – L’Officiel Paris- “Pink Lady”
05/2021 – Cioè – “Non farti mai indietro” feat Vergo (cover)
03/2021 – Man in Town – “Il ritmo caldo del reggaeton: Vergo”
02/2021 – GQ Brasile – Gucci x North Face
01/2021 – GQ Italia – “Lorenzo seghezzi, la mia queer revolution”
01/2021 – The Collector Issue N5 – “Her” (makeup assistant)
12/2020 – Vogue India – Gucci story (makeup assistant)
12/2020 – Vogue Portugal – Love Issue -” Red Zone”
12/2020 – Flewid – “Campo di orchidee selvatiche: non calpestare”
09/2020 – Vogue Portugal September Issue – “Emily Dickinson” (makeup assistant)
07/2020 – Vanity Fair Italia – “We are family” (makeup assistant)
07/2020 – Fucking young – “Ivan Carbone”
06/2020 – Kaltblut – “Melancholy girl, tell me where you’re from”
04/2019 – Encore Magazine – “The day she turned away”
04/2019 – Kaltblut -” The flat field”
03/2019 – Oneg Magazine – “In her element”
02/2019 – Fashion Grunge – “Clouds”
01/2019 – Pap Magazine – “Unisex”
01/2019 – Rough Digital – “Plastic dreams”
12/2018 – Flewid – “Via San Gregorio Armeno”
11/2018 – Pure Inner – “Les Petite Femmes”
11/2018 – Asvof – “Isekai”
07/2018 – Kult Mag – “Galaxy Gleam”
06/2018 – Kult Online – “Folie Merveilleuse”
05/2018 – Reve Magazine – “Rebel” (cover)
05/2018 – Officiel Azerbaijan – (Hair assistant)
03/2018 – Kult Magazine – “Shapes of Youth”
10/2017 – Pure Inner – “V for Viktoria”
09/2017 – Punkt magazine – Miaoran Studio
09/2017 – ID Italia – Miaoran Studio
06/2017 – Kult Magazine – “Focus on (t)re(n)d”
12/2016 – Posh Magazine – Sara Cavazza Facchini
CLIENTS
Adidas
Alessandro Enriquez
Amazon Music
Anteprima
Attire
Arena
art259design
AW Lab Nike
Clio Makeup
Dans Les Rues
Dolce e Gabbana
Dolly Noire
Elisabetta Franchi
Emporio Sirenuse
Fila
Garmin
Greta Boldini
Guess
Hublot
Kontatto
Kway
Liu Jo
L’Oreal
Magliano
Mandarina Duck
Manila Grace
Marciano
Moon Boot
Morellato
Motivi
Pandora
Pinko
Prada
Puro Bio
Romeo Gigli
Sara Giunti
Sephora
Seven
Sony
Tod’s
Universal
We Makeup